Brennan, Christina

Shortly after graduating from Syracuse University in 2017, I began working as a junior sales associate for the New York Yankees. Within a few months, I was promoted to inside sales associate and managed a half million-dollar book of business. I learned how diligence and perseverance were keys to success in the sports industry.

I made more than 100 calls a day and worked every Yankees’ home game. The intensity and the requirement to think on my feet was the best learning experiences I could have received.

While working for the Yankees, I continued to expand my network and maintain relationships I had established. It was when I re-connected with Evan Morgenstein (SU ’87), who was the supervisor on my first sports internship, that my life changed. I was introduced to Evan in Professor Veley’s office when, as fate would have it, he accidently dialed his number and tossed me the phone. On the spot, I pitched myself as his virtual intern and worked for Evan for six months. Three years later, Evan asked me to come back to the company, in a newly created role of vice president of new business development at CelebExperts and PMG Sports. Having worked on several successful endorsements at Excel Sports Management during my senior Capstone, I knew it was an opportunity too good to pass up.

Every day I get to work with amazing talent like Instagram icon Jen Selter, 12-time Olympic medalist Dara Torres, and Olympic swimming legend Mark Spitz. I also consult for companies across many industries and am constantly meeting stars of the future. There is never a dull moment as this position is the challenge I was hoping for. I am always learning and honing my skills.

My advice to students: Keep networking and maintaining relationships. Your network is the key to opportunity!