Sport Mangement

Brigid Daly ’19 receives Michigan Sports Business Conference’s BIG Initiative Award

Brigid Daly PortraitSport Management senior Brigid Daly ’19 was recently named a 2018 BIG Initiative Award Winner by the Michigan Sports Business Conference, an honor presented to 10 high-achieving sport management students in the Unites States and Canada. BIG stands for “Build, Inspire, Grow.”

Daly attended the prestigious conference on Oct. 19 in Ann Arbor, Mich. She heard from featured guest speakers and industry professionals such as Jeff Wilpon, Chief Operating Officer for the New York Mets; DeMaurice Smith, Executive Director of the NFL Players Association; and Estee Portnoy, Senior Vice President of Marketing for Live Nation.

“The panelists provided a lot of insight into where the sport industry is headed, and I am definitely more interested in eSports and analytics after hearing from the speakers,” said Daly, who is from Ellicott City, MD.

Launched in 2013, the BIG Initiative annually recognizes outstanding student leaders in sport business who have achieved an exceptional level of success. Each year, the MSBC attracts top applicants from across the nation. Those receiving the honor are selected on the basis of demonstrated entrepreneurship, creativity, innovation and leadership. Nominees must be students with a passion for the sport industry that demonstrate a truly remarkable curriculum vitae.

“I was able to network with a lot of the speakers, Michigan sport management students and other BIG Initiative award winners,” Daly said. “I was incredibly impressed by the other students at the conference and the connections I made with fellow students were most valuable.”

Daly completed her senior capstone in Fall 2018 at Van Wagner Sports and Entertainment in New York City. She previously interned with the NFL, Inside Lacrosse and participated in a job-shadowing program with the Washington Wizards.

Advocating for inclusive facilities access

Students examine a ramp
During the training, students used measuring tapes, door pressure gauges, and inclinometers to examine spaces and access.
To prepare students in Falk College’s Venue Management course to advocate for inclusive facilities access as future sport venue and events professionals, assistant professor of sport management, Jamie Kim, incorporated “Inclusive U” training into her syllabus this fall.

Twelve students took the 10-hour online training program offered by the Inclusive Recreation Resource Center, supported by the New York State Developmental Disabilities Planning Council (NYS DDPC). As part of the training, students used measurement tapes, door pressure gauge, and inclinometers to examine spaces, access, and equipment. After completion of the training to learn about accessibility and inclusive buildings, students are now Certified Inclusivity Assessors able to conduct inclusivity assessments.

“Inclusive access to public buildings is a civil right for people with disabilities, which should be better promoted and has a lot of room to improve,” says Kim. “It is critical for students, as future venue managers, to acknowledge the importance of and understand the standards for inclusive access. I believe this project will help students be more aware of the issues and become advocates for inclusive access.”

Students in the class found the certification process extremely helpful. “I was met with a new sense of profound awareness about making public recreation areas and buildings accessible for all people of all ages no matter what circumstances they might have,” says Sam Marteka. Student Jack Lerner adds, “you don’t really think about all the different aspects of inclusion until you complete the inclusivity audit, but now when I enter a building or facility, inclusion is always on my mind.”

Sport management student says vibrant Orange spirit brought him to Syracuse

Alec Bieber and Keith Hernandez at a at Citi Field event
Alec Bieber ’18 is pictured left with Keith Hernandez at Citigold event at Citi Field.

“Whether grabbing pizza at Varsity on Marshall Street, studying in Bird Library or sitting in class, everywhere you look you see others wearing orange, the color of their beloved University. This is why I love ’Cuse.” says Alec Bieber ’19. “It’s an amazing place to be.”

Alec is from Scarsdale, New York, located just North of New York City. Following his mother’s lead, a Syracuse alumna of the Class of 1988, Alec grew up visiting campus to cheer on the Orange in the Carrier Dome every winter.

But Alec didn’t start his college career at Syracuse. After spending his freshman year at another university, undecided about his major, the undeniable school spirit at Syracuse University captured his attention. “Not being at SU my freshman year simply felt wrong,” he says. “I visited campus and knew right away that Syracuse was the place I needed to spend my next three years of college. Just walking around, with every other student wearing Syracuse orange, made me realize how proud people are of the University.”

It was at Syracuse that Alec, an avid sports fan, discovered the sport management major at Syracuse University’s Falk College. “I could find no better major for me to combine my passion of sports and my ultimate career goals and aspirations.” He was accepted into the program and transferred to Syracuse University in 2016.

Now, two years later, Alec is completing his senior capstone in New York City, where he has been working for Lagardère Sports & Entertainment since May as a Strategic Consulting Intern for Lagardère Plus, gaining real-world experience. And this is the third internship he’s had at while at Syracuse, previously at Morgan Stanley and then at MLB Advanced Media in the E-Commerce department, which fixed his career choice in sport management.

Even when he’s far from campus, Alec feels supported by sport management faculty and staff, including internship placement coordinator Francesco Riverso. “The advisors are all easy to contact, talk to and are always looking out for their students. From day one, Francesco has helped me find internships and get involved,” he says. In Falk College, every major has dedicated internship coordinators to connect students to opportunities regionally and internationally. “Whether it is emailing about postings, checking over cover letters or resumes, or just giving advice for phone or video interviews, the advising staff has been phenomenal.”

Alec is minoring in public communications studies in Newhouse. So, it’s no surprise that his two favorite courses “by far” have both been with professor of practice, Dennis Deninger, an Emmy-award winning television production executive with 25 years of experience at ESPN. “Learning about the history and evolution of sport communications in the world is extremely interesting. Professor Deninger is profoundly knowledgeable about the sport media landscape and is enthusiastic about his work. He has, without a doubt, had a large impact on my college education and career desires.”

“This is why I wanted to be in the sport management program,” he adds. “The professors’ professional backgrounds align with my goals and their in- and out-of-class help and knowledge are always incredibly insightful.”

Similarly, Alec has been inspired and mentored by the alumni connections at SU, particularly alumnus Brandon Steiner, chairman of the Sport Management Advisory Board and CEO of Steiner Sports. “I’ve known Brandon for number of years, and as I have matured and began my career, he has always stood as a source of inspiration and guidance,” he says.

In his career, Alec hopes to head his own sport talent agency or sport media company.

Sport management to host professional development event for alumni, students

SPM Alumni pose in front of Falk College logoOn November 9, the Falk College Department of Sport Management will host its second annual SPM 205 2.0 – SPM Alumni in #SportsBiz [Now We’re the Pros] professional development and networking event for alumni and current students in sport management, sport analytics, and sport venue and event management.

Director and chair of the Department of Sport Management, Michael Veley, along with Sport Management Internship Placement Coordinator Nicole I. Cost, will host a welcome luncheon for alumni at 12 p.m. in Falk College Room 335.

At 1 p.m. in Grant Auditorium, Sport Management advisory board member Michael Duda, co-founder and managing partner of Bullish Inc., will deliver the keynote address. Bullish Inc. is a marketing ​and consumer investment-driven investment company. Duda has spent 25 years in the world of Madison Avenue, including 13 at Deutsch Inc. as partner and chief corporate strategy officer.

The event will continue with breakout alumni panel sessions with students from 2 p.m. to 3:30 p.m., followed by a networking hour. Alumni are invited to cheer on the Orange in the Carrier Dome and register for the 5:30 p.m. Syracuse University Alumni Association football tailgate vs. Louisville.

For information about accommodations and parking, to purchase football tickets, or to register for the SPM Alumni in #SportsBiz event by October 13, visit the event webpage.

Falk announces Graduate Merit Scholarships for Syracuse University students

Syracuse University Students at CommencementFalk College is pleased to announce the Falk College Merit Award Scholarship for current Syracuse University students interested in applying for a Falk College master’s degree.

Incentives include no application fee, GRE waiver where applicable, and a 25% tuition discount incentive, which is applied after any other scholarships, scholarship credits, assistantships, and remitted tuition credits are applied.

To be eligible for the scholarship, students must be a current Syracuse University student in good standing with an overall GPA of 3.4 or higher applying for part-time or full-time study in one of the following degree programs:

Interested students must contact Falk Admissions and submit their application by February 15. Successful applicants will be officially admitted by the academic department and must formally matriculate for a 2019-2020 term.

“Falk College graduate degree programs allow undergraduates of all majors to tailor and enhance their career opportunities,” says Falk College director of admissions, Felicia Otero. “For example, bachelor’s degrees in psychology and sociology pair especially well with a master’s degree in social work (MSW), marriage and family therapy (MFT), or the SWK-MFT dual program, as well as human development and family science, public health, and global health.

“Undergraduates studying business, management, advertising, and public relations can apply their skills directly to our sport venue and event management master’s program. Students with skills in these disciplines might also apply to public health, global health, and food studies master’s programs, alongside students with bachelor’s degrees in communication & rhetorical studies, English, advertising, and education,” Otero continues. “Undergraduates in biology and chemistry programs often pursue graduate study in nutrition science, as well as public health and global health programs at Falk.”

“Falk graduate degrees lead to a variety of careers and end-credentials,” says Deborah Golia, assistant director of admissions at Falk College. “You’ll find Falk alumni working as counselors, therapists, social workers, community advocates, community educators, public health specialists, nonprofit program directors, managers, nutritionists, dietitians, sustainability program educators, and in limitless other roles.”

“Falk College graduate degrees also lead to research professions and continued study in doctoral programs,” she adds.

Falk Admissions will host a Graduate Information Session on Friday, November 2 in Falk Complex, White Hall, Room 335 at 4:00 p.m. In addition to review of Falk graduate programs, interested students can learn more about Falk Graduate Scholarships. For more information, please contact the Falk College Office of Admissions at 315.443.5555 or email

Explore Falk Graduate Programs at November 2 Info Session

Campus pictureSyracuse University’s Falk College will host a Graduate Information Session on Friday, November 2 in Falk Complex, White Hall, Room 335 across from the Falk College Admissions Suite. Faculty, staff, and current students will welcome potential graduate students interested in helping professions in counseling, therapy, public policy, and advocacy; health professions such as public health, epidemiology, nutrition, and wellness; as well as careers in sport and sporting events management. The two-hour event will start at 4 p.m. and will include a brief overview presentation, a question and answer session, and time to meet with faculty and students. Light refreshments will be served.

Detailed information will be provided on graduate programs in human development and family science (MA, MS, PhD), food studies (MS), global health (MS), public health (MS), marriage and family therapy (MA, PhD), social work (MSW) as well as the dual degree program (MA/MSW) in marriage and family therapy and social work, nutrition science (MA, MS), and sport venue and event management (MS).

Details on Falk College Certificate of Advanced Studies (CAS) programs in addiction studies, child therapy, dietetic internship, global health, food studies, and trauma-informed practice will also be provided.

Admissions staff will be available at the information session to meet with students and provide information on academic programs, housing, and scholarships, including the new Falk College Scholarship Merit Award program for high achieving Syracuse University undergraduate students applying to a Falk College master’s degree program in 2019.

For more information about this event, and to register for it, contact Falk College Admissions at 315.443.5555, email, or visit the event webpage on the Falk College website.

Sport analytics students present research at European Sports Economics Association Conference

By Margie Chetney –

Students Justin Perline and CB Garrett pose in stadiumStudents Justin Perline ’19 and Charles “CB” Garrett ’19 in Falk College’s sport analytics program attended the European Sports Economics Association (ESEA) Conference in Liverpool, England, from August 29-31, 2018. ESEA is the premier sports economics conference held annually in Europe where sports economists present on a variety of theoretical and empirical models related to the economics of sports.

Their paper, “Minor League Team Success and Its Impact on MLB Player Performance,” with sport management professor Rodney Paul as a co-author, is an academic treatment of the research by Perline and Garrett that was featured in Baseball America, a top website in the world of baseball.

Their research investigates positive externalities from minor league team success as it relates to marginal revenue product of a baseball player, measured by WAR (Wins Above Replacement). The results illustrate that winning has a positive impact on individual performance later in a player’s career and has economic implications for baseball teams and for the workplace in general.

Perline is a dual major in sport analytics and in newspaper and online journalism. Garrett is a dual major in sport analytics and broadcast and digital journalism.

“It was a great experience to get exposure for our research in front of international industry professionals,” Garrett said. “The other presentations helped enhance our knowledge of the field and will be put to use in our upcoming thesis. Also, it was awesome to explore England. We want to thank Mr. Berlin for his donation to help pay for the trip.” Earlier this year, a $1 million gift was made by Syracuse University Trustee and alumnus, Andrew T. Berlin ’83, partner owner of the world champion Chicago Cubs and its minor league affiliate, the South Bend Cubs, to benefit student-focused initiatives in Falk College’s sport analytics program.

Paul also presented “The Role of Uncertainty of Outcome and Team Success on Attendance Outside the NHL: Comparing the top Leagues in Europe to the Minor Leagues in North America” at the ESEA conference.

“As undergraduate students, the acceptance of the paper for the ESEA conference is especially impressive,” Paul said. “Justin and CB gained valuable experience presenting to a premier audience of researchers in sports economics. They did an excellent job and received terrific feedback on their project. We are thankful for the Berlin gift, which made this possible for our students.”

Commitment to developing a new generation of sport analytics professionals inspires $1 million gift from Andrew T. Berlin ’83

Andrew Berlin PortraitWhen Syracuse University’s Falk College launched a new degree in sport analytics in 2016, it was responding to the sport industry’s need for trained professionals able to process and analyze ever-increasing amounts of information to guide data-driven decision making. A $1 million gift by Syracuse University Trustee and alumnus, Andrew T. Berlin ’83, partner owner of the world champion Chicago Cubs and its minor league affiliate, the South Bend Cubs, will make a number of student-focused initiatives in this fast-growing program possible.

“Syracuse University has played a very significant role by providing the foundation for my business success, and this gift is my way of making a commitment to help ensure that students will have the resources to make sport analytics the best program in the country,” says Andrew Berlin. “I believe this cutting-edge program – the first of its kind in the country – will shape the direction of the sports industry for years to come.”

The Berlin gift will provide scholarship and financial assistance to select undergraduate sport analytics students as well as support for faculty research, participation in academic symposiums, and student-focused sports analytical competitions. Berlin Scholars will be selected based on academic proficiency, research skills, and experiential engagement. Outstanding upper-level students interning with professional teams or sport analytics companies will be eligible for participation as Berlin Senior Research Associates to mentor younger classmates and conduct seminars on analytics techniques. Associates will also support sport analytics faculty research that may include co-authoring journal articles and presenting research findings at domestic and international sport analytic and economic academic symposiums.

“As the proliferation of sophisticated analytics in the sport industry continues to transform data-driven decision making, our graduates will provide strong technical and analytical skills sport organizations are seeking to make sound business decisions,” says Falk College Dean Diane Lyden Murphy. “We are grateful for the Berlin family’s generous support that will further escalate Syracuse University’s reputation as a nationally recognized leader in sport management education.”

Plans for a lecture series and creation of an on-campus program for high school students interested in sport analytics are also under development. The annual symposium featuring leading innovators in sport analytics will be hosted across the country, with the inaugural event taking place in Chicago to feature a panel of local industry executives and Syracuse University sport analytics professors. Over time, the symposium will incorporate graduates of the sport analytics program including Berlin Scholars and Berlin Senior Research Associates.

“The gift from Mr. Berlin will further expand the exciting opportunities available for the incredible students in our program,” notes Rodney Paul, professor of sport management and sport analytics program director. “Mr. Berlin serves as a role model for our students, not just from his successes and leadership in the business and sports world, but also in terms of his generosity and care he exhibits as it relates to young people and the future.”

The future Berlin Sport Analytics Academy at Syracuse University will include guest speakers, projects, lectures and activities for high school students. Participants will benefit from gaining first-hand knowledge presented by sport analytics faculty and students while enhancing their analytical problem-solving and presentational skills.

“The generosity of the Berlin family gift allows us to follow our blueprint of recruiting Ivy League caliber students from across the globe,” said Michael Veley, the Rhonda S. Falk Endowed Professor and chair and director of the Department of Sport Management. “Providing opportunities for our students to showcase their analytical and academic skills will allow us to build our brand while providing students with unlimited opportunities outside of the classroom.”

Falk College’s bachelor of science in sport analytics provides students with a deep understanding of math, statistics, research methodology, sport economics, database management, finance, and computer programming. Upon graduation, students will be prepared to think conceptually and analytically while applying these principles to real issues in sport organizations. The degree incorporates a mandatory foreign language requirement to prepare students for the global sport in a variety of different possible analytics career paths on the player evaluation side, business side, or both.

“Mr. Berlin’s gift is a huge jumpstart to Syracuse University’s sport analytics program,” says Charles Garrett ’19, a dual major in sport analytics and broadcast and digital journalism. “It will provide tremendous opportunities for students to attend conferences and present research, keep facilities state of the art, and adapt with a rapidly growing field to assure we are readily prepared for the industry.”

The U.S. Bureau of Labor Statistics reports that the job market for various data analyst disciplines is growing at 27 percent annually, far exceeding the national job growth average of 11 percent. The sport industry is the fifth largest economic sector in the U.S. economy, generating slightly less than $500 billion in 2014-15.

“Analytics are integral toward changing on-field baseball strategy and scouting talent,” says Jason McLeod, the senior vice-president of player development and scouting for the Chicago Cubs. McLeod, who is a three-time World Champion in that role with the 2016 Cubs and 2004 and 2007 Boston Red Sox, says “the Syracuse University sport analytics program will offer interdisciplinary skills that will prepare students to become the next generation of analytical thinkers, both from a business and player development perspective.”

Berlin is chairman and CEO of Berlin Packaging, the leading global supplier of glass, plastic, and metal containers and closures. He graduated with a political science degree from the College of Arts and Sciences and the Maxwell School of Citizenship and Public Affairs. He earned a law degree at Loyola University of Chicago, attended the Executive Program at the Graduate School of Business at Stanford University, and studied military history at Boston University. A member of the Maxwell School Advisory Board and the Chicago Regional Council, he has supported the Institute for National Security and Counterterrorism—a joint endeavor of the Maxwell School and the College of Law—by creating the Andrew Berlin Family National Security Research Fund in honor of Professor Emeritus David Bennett.

“This gift is a giant step forward for the program,” adds Justin Perline ’19, a dual major in sport analytics and newspaper and online journalism. “Having the resources to send students across the country and the world in pursuit of their passions is incredible. And most important, we now have the opportunity to bring Syracuse University’s sport analytics program into the national and international spotlight for everyone to see.”

Falk College’s offering in sport analytics is the newest addition in its academic portfolio of programs in the Department of Sport Management that includes sport management (BS), sport venue and event management (MS) and intercollegiate athletic advising and support (CAS).

Read this article on SU News

Meet Lori Robinson, SPM ’09, learning specialist, University of Tennessee-Knoxville

One of the most impactful points of my collegiate experience at Syracuse was competing as a track and field student-athlete while majoring in Sport Management.

As an undergraduate student, I was very involved in the SU Athletics Department, the SPM program, and on campus in various leadership roles, but as my senior year rolled around, I was unsure if I wanted to attend law school in an effort to work in the front office of a sports league, or work in a player development role with a specific sport team.

For my senior Capstone, Professor Veley persuaded me to accept an internship with Major League Soccer in New York City. My internship experience reminded me how much I enjoyed teaching and connecting with others through education. After graduation, I decided to pursue a master’s degree in Instructional Design, Development and Evaluation (IDDE) at Syracuse. Through that program, I learned the importance of incorporating assessment and evaluation throughout a process, a skill that I use daily. After completing my masters, I served as a Learning Specialist and Assistant Tutor Coordinator in the student-athlete academic support unit at LSU.

I now work as a Learning Specialist at the Thornton Athletics Student Life Center at the University of Tennessee. I am able to combine my passion for education by facilitating independent critical thinking, challenging and supporting student-athletes in an authentic way by sharing my experiences as a student-athlete.

The experience I gained in the SPM program at SU helped to prepare me for a career in sport and I am continuously reminded about the power of connection. The SPM family-type network gives me an opportunity to connect with a variety of people in differing aspects of sport. I have mentors and friends for whom I will forever be thankful. I am proud to be an SPM alumna and will continue to serve the department and university in any way that I can.

Sport Management class partners with Syracuse Crunch

SPM Students meet with the Syracuse Crunch team in a locker roomStudents in the SPM 324 Sport Sponsorship and Promotion class gained real-world experience during the Spring 2018 semester by partnering with the Syracuse Crunch AHL hockey team.

The class focuses on the sponsorship and promotional principles used in marketing sporting events, as well as emphasizes proposal writing, sponsorship solicitation and all the elements of activating a promotional campaign.

“We’re looking forward to providing students with a behind-the-scenes look into the sponsorship process for a professional sports team,” said Syracuse Crunch chief operating officer Jim Sarosy. “We’re honored to have the opportunity to assist in the students’ education and help prepare them for successful careers in sport management.”

The spring semester coincided with the second half of the Crunch’s 2017-18 schedule. As part of the partnership, the class visited the Crunch’s office and followed their home game schedule for class assignments. The class experience culminated with a sponsorship proposal. Additionally, the Crunch provided each student with tickets to three games to further enhance their understanding of in-game sponsorship elements.

“This is a very exciting and unique opportunity for our students,” said sport management adjunct professor Dave Meluni. “I appreciated the chance to work with the Crunch on this project as it provided Syracuse students a path into the sport industry that is unmatched.”