Sixteen students enrolled in SPM 300 spent May 16-23, 2016, in the Boston area touring sport-related facilities, venues and organizations. The New England Immersion course compares and contrasts business practices, marketing strategies, branding initiatives, social media outreach and the organizational culture of competing sports franchises and entities in the greater New England market. Students conduct professional networking and meet and interact with over 30 industry executives and practitioners from the sporting industry.
This year’s trip included meetings with professionals from the Boston Red Sox, Boston Celtics, TD Garden, New England Revolution, New England Patriots, ESPN, Team Epic, Athletic Evolution, state6, Basketball Hall of Fame, New England Sports Center, Herreshoff Museum, Tennis Hall of Fame, UMass Lowell, Major League Lacrosse, and Fleishman Hillard, among others.