Dr. Patrick Walsh, assistant professor of sport management, has been named a 2016 Research Fellow of the Sport Marketing Association (SMA) for excellence in sport marketing research. Walsh and his fellow honoree, Dr. Stephen Shapiro of Old Dominion University, were recognized at the Sport Marketing Association Conference XIV SMA Awards Luncheon Friday, November 4, 2016 in Indianapolis, Indiana.
Walsh’s research focuses on the brand management practices of sport organizations and how they can best harness the power of their brand to further their business objectives. Specifically, he has examined topics such as the effectiveness of brand extensions in sport, the brand associations consumers hold for sport organizations, and the use of new media forums, specifically sport video games and social media outlets, as marketing and branding tools. His research has been published in journals such as Sport Marketing Quarterly, Journal of Sport Management, Sport Management Review, and Communication and Sport. Dr. Walsh also currently serves on the editorial boards of Sport Marketing Quarterly, the International Journal of Sport Management, and the Journal of Global Sport Management.