I interned at LeadDog Marketing Group in New York City for my senior Capstone in Spring 2018. I worked within the Account Management Department, where I gained valuable hands-on experience in the world of sport marketing.
LeadDog Marketing Group is a sports and entertainment agency that specializes in experiential marketing. They are among the top sport marketing agencies in the country and pride themselves in using their CEO’s 6 P’s (partners, people, potential, perspective, principles, and passion) to produce a memorable event that exceeds client expectations.
I worked on two main accounts: World Wrestling Entertainment (WWE) and National Basketball Players Association (NBPA). I helped with the planning and ideation of the NBPA’s player/fan event that took place in early February during NBA All-Star weekend. For WWE, I assisted with the planning, ideation, organization and execution of a fan event that took place during WrestleMania in New Orleans. I joined the team in New Orleans for eight days to help in the production office as well as run talent stages with WWE superstars such as the Bella twins and Randy Orton.
The fun, yet professional, environment at LeadDog allowed me to thrive. I formed strong professional and personal relationships with coordinators and senior vice presidents. I ventured out of my department to help other departments and accounts, allowing me to experience all facets of the sport industry.
Upon graduating from Syracuse University in May 2018, I returned to LeadDog as a full-time Account Coordinator. LeadDog’s fast-paced environment will allow me to pursue my passion in sports and provide me with knowledge and experience to take with me throughout my professional career.