During the Spring 2021 semester, I had the opportunity to complete my senior Capstone with the Relevent Sports Group, an organization based out of New York City. Relevent Sports boasts a large array of organizations within its portfolio, including the International Champions Cup (ICC) soccer tournament and LaLiga North America, Spain’s first division of soccer. I worked with the ICC and LaLiga throughout my remote internship.
Throughout this experience, I learned a variety of skills in the Sales and Partnership Department for the ICC and LaLiga North America. I was fortunate to work for two separate organizations, thus gaining insight in two distinct areas within the sports industry.
Over the course of the four months, I assisted with a variety of tasks, including prospecting for potential partners that would align with the organization. I helped to run activations with our existing partners, which included meet-and-greet events with LaLiga players. I oversaw how the event was built and executed. I also worked to maintain Relevent’s relationships with current partners by creating activation ideas that would meet the goals of both organizations. It was fulfilling to see my ideas implemented across a variety of platforms.
Since graduating from Syracuse University in May 2021, I am looking to use the knowledge and experience that I have gained from my courses and internships to work in the sports industry, specifically in the domain of partnerships and marketing.