Patrick Walsh

Dr. Patrick Walsh is an Associate Professor of Sport Management in the David B. Falk College of Sport and Human Dynamics at Syracuse University. He took over as director of Falk College’s Sport Venue and Event Management graduate program in Summer 2022. Previously, he held faculty positions at Indiana University and the University of Miami (Florida).

His research focuses on the brand management practices of sport organizations and how they can best harness the power of their brand to further their business objectives. Specifically, he has examined topics such as the effectiveness of brand extensions in sport, the rebranding of sport organizations, and the use of new media forums, specifically sport video games and social media outlets, as marketing and branding tools. His research has been published in journals such as Sport Marketing Quarterly, Journal of Sport Management, Sport Management Review, and Communication and Sport.

Dr. Walsh currently serves on the editorial boards of the International Journal of Sport Management and the Journal of Global Sport Management. In 2016, he was named a Research Fellow of the Sport Marketing Association (SMA), becoming one of only 15 faculty members across the country to have earned the honor to date. He is also a co-author of a Sport Marketing textbook, which was published in 2021.

Prior to entering academia, Dr. Walsh worked in marketing with the NFL’s Buffalo Bills, and was an associate with Velocity Sports and Entertainment (now MKTG), where he developed and executed strategic marketing plans for a number of today’s top sponsors of professional and collegiate sport properties.

Dr. Walsh earned a Ph.D. in Sport Management from the University of Minnesota, an M.S. in Sport Administration from Canisius College, and a B.S. in Marketing from Syracuse University. He joined the SPM faculty at SU in 2014.