During the Spring 2022 semester, I was privileged to complete my senior Capstone with NASCAR in Daytona Beach, Florida.
My work was within NASCAR’s Southeast Region, which oversees all events at Daytona International Speedway, Talladega Superspeedway, and Homestead-Miami Speedway. Events included the Daytona 500; Geico 500; “BEEF. It’s What’s For Dinner. 300;” Rolex 24; Bike Week; and AMA Supercross Championship.
Working as a client services intern, I managed my own book of business, servicing partnerships and corporate hospitality. Activating some of the races’ largest partnerships, I fulfilled orders for all assets, managed signage, and provided solutions to problems that arose. I also assisted with prospecting, grassroots marketing, and executing fan experiences.
I learned how partnerships are executed from start to finish, how to manage partners and how to create an enjoyable guest experience for fans. I am proud of my work, which saw success in the forms of retaining partners and executing memorable fan experiences for sold-out races.
I am extremely thankful to have completed my Capstone with NASCAR, as it allowed me to gain real-world experience and learn more about the industry. This experience allowed me to transition into a full-time role with NASCAR’s Partnership Strategy Department.