The Impact of College Conference TV Networks on College Football and Basketball Attendance

Jeremy Losak (SPM) PI, ACC CRIA (Center for Research in Intercollegiate Athletics) Grant. 12/1/20-11/30/21

Sport Analytics senior Sam Marteka and junior Mackenzie Mangos are working with assistant professor Jeremy Losak on research being conducted as part of an ACC Initiatives Grant. As more sporting events become available on live television, an obvious question is the extent to which television acts as a substitute or complement for in-stadium attendance. This is especially true at the collegiate level where ticket sales and other game day revenues make up a significant portion of total revenues. Using a panel dataset from 2002-2019, this project will examine the effects of new conference networks and the increase of televised events on attendance for college football NCAA Division I Football Bowl Subdivision and college basketball NCAA Division 1 schools.