In the February 2 edition of Street and Smith’s Sports Business Journal, David Falk Endowed Professor of Sport Management Rick Burton provides insights for sports entrepreneurs and enthusiasts as he, and co-author Norm O’Reilly, the Richard P. & Joan S. Fox Professor of Business and chair of the Department of Sports Administration at Ohio University, offer a visionary look into what 2015 holds for the sports industry. The column, “Second-tier events, health initiatives will gain foothold in 2015,” suggests a new era of sports is coming. Consistent with conversations in Falk College classrooms, Professor Burton’s column details participation sports and the benefits it can provide to society as a whole.

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