During the Fall 2019 semester, I completed my Senior Capstone with Brooklyn Sports and Entertainment (BSE) Global as a team marketing intern for the Long Island Nets, the G-League affiliate of the Brooklyn Nets based in Uniondale, New York.
I experienced the innerworkings of a sports organization and now understand how marketing works with various departments. I helped manage and update the team’s social media accounts, worked the set-up and implementation of community events, and assisted with grassroots marketing efforts, among other tasks.
I worked several events, including media day, local player tryouts, youth basketball clinics, and community events. My favorite part of this Capstone experience was working game days and seeing how all the moving parts, from sales to marketing to sponsorship, came together to create a memorable experience for fans. Even though game days were long, working with incredible staff on Long Island made it memorable!
This internship with the Nets allowed me to go beyond classroom learning and teach me valuable hands-on experience in the sports industry. It helped me connect and network with industry professionals that I’ve stayed in contact with following my capstone.
Since graduating from Syracuse University in May 2020, I’m proud to say I have returned to BSE Global as an account executive for the Long Island Nets.