Jeeyoon Jamie Kim

Assistant Professor

Jeeyoon Jamie Kim joined the Department of Sport Management in August 2016 after earning her PhD from Florida State University. Her research agenda is anchored on the impact of sporting events on local communities and event consumers. Prior to entering academia, she served with the Korean Olympic Committee. For five and a half years, she worked for the International Games, International Relations and 2018 PyeongChang Olympics Task Force Teams, participating in (as a team manager), bidding for, and organizing various Olympic sporting events. She also has experience working as an investigator at the Center for Sport Industry at Seoul National University, conducting consulting projects to develop strategies for professional sport teams. Her areas of specialization include mega sporting events, sport event consumer well-being, destination branding, quantitative research methods.

She earned her bachelor’s degree in physical education and master’s degree in sport management at Seoul National University. She also earned an executive master’s degree in sport organization management from the University of Poitiers through the MEMOS program (a program endorsed by the International Olympic Committee), and was selected as an IOC Olympic Solidarity scholarship recipient for the program. She is currently an active member of the North American Society of Sport Management and Sport Marketing Association.

Dr. Kim was honored to attend and conduct research at the 2018 Winter Olympics in February in PyeongChang, South Korea. Kim researched the negotiation of motivation and constraints in young people’s decision-making for tuning into the Winter Olympics. Her research investigated how watching the Winter Olympics affects the decision-making process for sport participation. Kim was awarded an $18,000 grant as part of the International Olympic Committee’s advanced Olympic research grant for her project “Building a Sport Participation Legacy Through the 2018 Winter Olympic Games.” She also received a Falk College Seed Grant for $7,500 grant for the project “Building Korea’s Brand Personality and Equity with the Olympic Brand and the 2018 PyeongChang Winter Olympics.”


Ph.D., Florida State University


SPM 437/SPM 637 - Sport Venue Management

SPM 205 - Principles of Sport Management

SPM 356 - Olympic Sport Management