Falk College strives to achieve excellence in education not only through good teaching but also through participation in active research. Our students benefit by learning from researchers who are working at the cutting-edge of knowledge, within well-equipped laboratories, and in projects that are both domestic and abroad. We encourage both undergraduates and graduate engagement to achieve not only a rewarding educational experience but also enhanced career opportunities upon graduation. Learn more about the different types of research awards.
Seed Grants:
2017-2018 Falk Tenure-Track Assistant Professor Seed Grant AwardBuilding Korea’s Brand Personality and Equity with the Olympic Brand and the 2018 PyeongChang Winter Olympics
Countries host the Olympics with expectations to improve the country’s brand through the games. The 2018 PyeongChang Winter Olympics is no exception, expecting $10.5 billion worth country brand improvement effect that leads to $39.8 billion worth of increase in Korean product sales and tourist visit (HRI, 2011). However, such optimistic expectation on branding effects is often criticized as ‘unreliable’, ‘romanticized’, and ‘unrealized’.
Learn more about this research.
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