Twenty students enrolled in SPM 358 spent Spring Break in Los Angeles. The Immersion course compares and contrasts business practices, marketing strategies, branding initiatives, social media outreach and the organizational culture of competing sports franchises and entities in the greater Los Angeles market. Students conduct professional networking and meet and interact with over 40 industry executives and practitioners from nearly every sector of the industry.
This year’s trip included meetings with professionals from: Major League Baseball; Major League Soccer; National Basketball Association; National Hockey League; NASCAR; Pac 12 Athletics; Minor League Baseball; professional horse racing; Olympic training; facilities management; event management; athlete representation; sports broadcasting; marketing and branding; business and analytics; and ticketing. Students toured NFL Network and Fox Sports studios and production facilities and iconic sports venues such as the Dodger Stadium, the Rose Bowl, Los Angeles Coliseum, Staples Center, Stub Hub Center, Santa Anita Racetrack and LA Live.