Students in the SPM 324 Sport Sponsorship and Promotion class gained real-world experience during the Spring 2018 semester by partnering with the Syracuse Crunch AHL hockey team.
The class focuses on the sponsorship and promotional principles used in marketing sporting events, as well as emphasizes proposal writing, sponsorship solicitation and all the elements of activating a promotional campaign.
“We’re looking forward to providing students with a behind-the-scenes look into the sponsorship process for a professional sports team,” said Syracuse Crunch chief operating officer Jim Sarosy. “We’re honored to have the opportunity to assist in the students’ education and help prepare them for successful careers in sport management.”
The spring semester coincided with the second half of the Crunch’s 2017-18 schedule. As part of the partnership, the class visited the Crunch’s office and followed their home game schedule for class assignments. The class experience culminated with a sponsorship proposal. Additionally, the Crunch provided each student with tickets to three games to further enhance their understanding of in-game sponsorship elements.
“This is a very exciting and unique opportunity for our students,” said sport management adjunct professor Dave Meluni. “I appreciated the chance to work with the Crunch on this project as it provided Syracuse students a path into the sport industry that is unmatched.”