‘College of Opportunity’ - Falk College

Falk Connections Help Take Livia McQuade from Syracuse to Paris

One male and one female rugby wheelchair competitors posing with another female — Livia McQuade (center) with U.S. Wheelchair Rugby team members Joe Delagrave and Sara Adam. The team won a silver medal in Paris, and Adam became the first woman to compete on the U.S. Wheelchair Rugby team at the Paralympics.

For sport management major Livia McQuade ’25, the path from the Falk College of Sport and Human Dynamics at Syracuse University to Paris for the Paralympic Games went like this:

After learning about an internship opportunity with the Olympus Sports Group (OSG) on the Department of Sport Management Careers web page, McQuade reached out to Internship Placement Coordinator Beth Perez for more information. OSG is a management and marketing agency that provides top sponsorship opportunities and marketing strategies for Olympic and Paralympic athletes.

Through Perez, McQuade learned that recent Sport Management graduates Elena Randolph ’24 and Jacob Bennett ’24 strongly endorsed OSG after both had interviewed with the organization and Bennett worked there as an athlete relations intern. From there, McQuade discovered that OSG’s Director of Athlete Relations Jessica Leonard ’16 was a Sport Management alumna and “connecting with her jumpstarted this experience from the first interview all the way to the Paralympics,” McQuade says.

“I preach that Falk College is better known as the ‘College of Opportunity’ and this internship is the purest reflection of that,” McQuade says.

Thanks to her Falk connections and stellar academic background, McQuade spent this past summer with OSG in Loveland, Colorado. McQuade, the executive vice president of the Sport Management Club in Falk College and co-chair of the club’s 2024 Charity Sports Auction, says she wants to work with the Olympic and Paralympic Movement following graduation and this internship has been an invaluable step in that process.

We asked McQuade to describe her experience working for OSG at the Paralympic Games in Paris and here’s what she wrote:

“Over the summer and into this Fall semester, I have been an athlete relations intern with Olympus Sports Group. I worked under OSG Founder and President and former U.S. speed skater Ian Beck and Syracuse University alumna Jessica Leonard, and much of my internship was centered around the Paris 2024 Summer Olympic and Paralympic Games.

“Through the summer months and while four of our Olympic swimmers were competing in Paris, I worked on the backend reviewing and supporting contract negotiations for athlete partnerships, preparing athletes’ speaking outlines, updating athlete websites, and project managing the upcoming book release for one of our most prominent athletes (Jessica Long).

Two women standing in front of the Arc for both the Olympic and Paralympic games — Livia McQuade (left) with Olympus Sports Group Director of Athlete Relations Jessica Leonard ’16. They’re standing in front of the Arc de Triomphe with the Agitos (the Paralympics logo) displayed on the Arc for both the Olympic and Paralympic Games (similar to the Olympic Rings on the Eiffel Tower).

“At the beginning of September, I took a hiatus from my classes in Falk to attend the Paralympics with OSG’s incredible leadership team and nine of our competing athletes. Our roles on the ground in Paris were largely dedicated to celebrating our athletes at their events; we cheered for Jessica Long in Para Swimming, Sarah Adam and Joe Delagrave in Wheelchair Rugby, Noah Malone and Susannah Scaroni in Para Track and Field, Dennis Connors and Jamie Whitmore in Para-Cycling, and Steve Serio and Trey Jenifer in Wheelchair Basketball. All while proudly decked out in USA apparel!

“All other responsibilities centered around any of our athletes’ media or speaking appearances. This included trips to Team USA House, Bridgestone House, and Toyota House, as well as a luncheon with Bank of America and International Paralympic Committee Board members. Of all the places and moments we witnessed, the one that sticks with me the most is attending Para Swimming: Seeing the notorious Olympic/Paralympic-sized pool, being in a packed arena, and just being in that atmosphere was an ‘I made it’ moment for me.

“I am incredibly grateful and fortunate to work with Ian and Jessica at OSG. For the remainder of the Fall semester, I am continuing to work with OSG in a limited role with the addition of our newly hired intern and Capstonee, Sport Management major (and Syracuse track and field hurdler) Kirstyn Schechter ’25. While Kirstyn takes over the responsibilities I held this summer, I will focus mostly on coordinating media opportunities and schedules for the release of Jessica Long’s new book, “Beyond the Surface,” set to publish on October 1!”

Interested in a career in the sport industry? Visit the Department of Sport Management webpage to learn more about academic programs, experiential learning, and career opportunities.