In the Fall 2018 semester, I completed my senior Capstone with the Dallas Cowboys as a Business Analytics and Insights intern at the team’s headquarters, The Star, in Frisco, Texas.
The primary responsibility of the Cowboys’ Business Analytics team is to provide analytical business insights for the sales, marketing, sponsorship, merchandise, and media departments. I focused on building dashboards for the sales team to monitor campaigns, collecting market research for the sponsorship team in preparation for pitch meetings, and monitoring the team’s CRM data warehouse.
Learning from such a prolific franchise was an incredible experience. I honed and improved my technical skills in Tableau, R, SQL, and CRM practices, and took the lead on key projects throughout the semester. I was lucky to have three great supervisors who taught me best practices in the sport analytics industry and showed me the importance of creative problem-solving.
It was such an honor to learn from industry professionals at an NFL franchise during the season. I loved being in the fast-paced and highly competitive environment of the NFL. Also, getting to work from AT&T Stadium on gamedays was an added perk.
Overall, my senior Capstone was an incredible experience. I met so many top-notch people throughout the organization, and the skills and lessons I learned with the Cowboys helped me land a full-time position as a Business Analyst with the NFL’s Baltimore Ravens.