Rhonda S. Falk Endowed Professor
Director and Chair
Michael Veley was named the inaugural Rhonda S. Falk Endowed Professor of Sport Management at Syracuse University’s Falk College in July 2013. His strategic vision has played an instrumental role in the development and growth of the Falk College’s undergraduate and graduate degrees in sport management while elevating its Department of Sport Management to national prominence.
The founding director of SU’s sport management program, Veley joined the Falk College in 2005 as department chair and was named professor of practice the following year. He has provided oversight and curriculum development for nearly 25 new academically rigorous courses, including a new master of science degree in sport venue and event management launched in 2012. Veley has fostered experiential learning and social responsibility as signature aspects of the sport management program, which have contributed to its reputation for excellence and best practices in sport management education across the country.
Veley’s leadership and deep connections in the sports and event industries have created unique, ongoing experiential learning and faculty-student research partnerships with organizations such as the New York Yankees, AEG Worldwide, the National Baseball Hall of Fame, and the National Basketball Association Development League, among others. He has helped create an internationally regarded “Who’s Who in Sports” advisory board that consists of 26 members, including 16 company presidents, founders and CEOs.
In 2013 he was selected as a “Faculty of the Year” award winner for his excellence in service and dedication to Falk College, Syracuse University and the greater community at large. He was appointed to the Board of Directors for the Syracuse Sports Corporation in 2013 and the Board of Directors for the Center for Sports Business and Research at Penn State University in 2012. In 2006, he received the “Founder’s Award” from Ithaca College for his contributions to fostering student opportunities in the field of sport management and media.
He spent nearly two decades working as a Division I athletic administrator at Cornell and Syracuse, including 10 years at Syracuse University, where he implemented several marketing, communications and corporate sponsorship initiatives, generating a four-million-dollar-a-year enterprise. Many of his innovative marketing and promotional ideas have appeared on television and in published textbooks. He is a three-time National Association of Collegiate Marketing Administrators (NACMA) award winner. He helped establish numerous university and NCAA attendance records in men’s basketball and men’s lacrosse. Veley’s professional background includes extensive communications, public relations and sport management experience, including management of several NCAA tournaments.
In addition to his role in the Falk College, Veley was named Syracuse University’s "Voice of the Carrier Dome" in 2006 and is the public address announcer for SU football, men’s basketball and men’s lacrosse games. He is an active leader throughout the local and statewide sport communities, as well as the industry on an international level.
M.P.S., Cornell University, Ithaca, NY, 1982
B.A., State University of New York at Geneseo, 1974
Corporate Sponsorships, Media Rights, Sport Promotions, Event Planning and Management
SPM 205 - Principles & Contemporary Issues in Sport Management
SPM 358 - Sport Management Los Angeles Immersion