Sport Management Alumni
We are proud to showcase our accomplished Sport Management graduates. We invite you to view their profiles to get a better idea of the professional opportunities and career trajectories for our students. Please visit this site regularly as we add sections specifically designed for the needs and interests of sport management alumni.
We thank our alumni for continuing to forward Capstone and job opportunities and whenever possible, hiring our graduates; for mentoring each other; for speaking in our classes; for recommending our department and for donating items to the SPM Club’s annual Charity Sports Auction. It’s that commitment and dedication to paying it forward that ensures our continued success and makes each of you a part of our ever-growing family. If you would like to host a Capstone student, please contact Sport Management internship placement coordinators Francesco Riverso (firstname.lastname@example.org or 315-443-5670) or Nicole Imbrogno (email@example.com or 315-443-7418). For SPM alumni looking to submit job and internship postings, share your good news, or just have a general inquiry, be sure to email firstname.lastname@example.org.
SPM ’16, account executive, Philadelphia 76ers
A year prior to graduating from Syracuse University, I began a summer internship in the sales department of the Philadelphia 76ers. I took on every day as an interview, asked lots of questions, met with the leadership team, and did everything I could to prove I deserved to work there. After the completion of the internship, I was offered a full-time position as a Sales Associate following my graduation the following year. This sped up my academic career because I needed to finish all my credits to be able to start that following May. The Sport Management faculty was more than accommodating to help me reach my goal of graduating in three years.
One week after graduation in May of 2016, I started my senior Capstone in the Philadelphia 76ers’ front office. I had the unique challenge of starting my career, while also completing my Capstone at the same time. The extra work helped keep me organized and focused, which resulted in much of my success.
From May through December, I worked my way to the top spot on the revenue board, generating over $300,000 in new business in just six months. This made me the highest revenue-generating sales associate at the 76ers. I would not have been able to accomplish this goal without the incredible coaching I received from the 76ers’ management team, especially Director of Ticket Sales Chelsea Fenstermacher.
In December of 2016, I was promoted to the account executive team with the 76ers. Since joining the organization, I have generated nearly $600,000 in new business. My main focus is providing world-class experiences to fans and businesses in the Greater Philadelphia area through purchasing 76ers tickets. I recently celebrated my one-year anniversary with the team, which I hope is just the start to many great years with this world-class organization.
Matt RoseSPM ’15, corporate marketing coordinator, Steiner Sports
A few weeks after graduating from Syracuse University as a dual major in Sport Management and Public relations, I found myself in a conference room at Steiner Sports. Unsure of specifically what I wanted to do in my career, I sat across from Brandon Steiner interviewing to be his executive assistant. As the discussion wrapped up and it became evident I would be offered the job, I remember Brandon saying to me, “This position is a year and a half of graduate school, and I’m going to help change the way you think.”
Almost exactly a year later, that graduate program has been squeezed into a crash course. I spent six months working as Brandon’s assistant, exposing me to executives and athletes that served as the foundation of my career in the sports industry. I learned the pace and attention to detail needed to stand out in a competitive field.
In January 2016, I transitioned to a corporate marketing coordinator role. As a member of a rapidly developing department, my job varies on a daily basis. My focus lays in athlete procurement and marketing, where I evaluate opportunities to align talent with the objectives of corporate clients. I then accompany talent to the event to ensure the client’s expectations are reached and the athlete is comfortable. As I grow in this role, I hope to develop relationships with the clients and talent so I can fully understand the intricate needs to maximize the relationship’s potential.
Presently, I am tasked with business development initiatives, connecting with potential clients and reactivating those who have fallen inactive over the years. As this becomes a priority for me in 2016, my goal is to leverage Steiner Sports marketing and memorabilia capabilities to grow our corporate clients. I may not have known exactly what I wanted to do after graduation, but over the past year, I’ve had the opportunity to experience a variety of tasks in sports marketing.
SPM ’14, Research Analyst, Neilsen Sports
Seven years ago, when I arrived at Syracuse University as a freshman, I knew I wanted to work in sports, but had no idea what field within the industry would be best for me. By the time my senior year rolled around, I was completing an independent study with Dr. Rodney Paul using analytics to quantify the impact that Major League Baseball player agents had on their clients’ salaries. It was then that I knew sports analytics would be my career focus.
I graduated with a dual degree in Sport Management and Finance, and completed my senior Capstone at Bloomberg Sports. I then worked in finance for about two years with The Doman Group, before transitioning to Nielsen Sports in early 2016.
When I started at Nielsen Sports, I focused on analyzing TV ratings. I have analyzed how sports properties can strategically boost their TV ratings, helped them understand the demographic characteristics and media consumption habits of their fans, and created fan segmentation groups to help properties more effectively target different groups of fans across the country.
I have taken on projects analyzing sponsorship exposure data, alongside TV ratings, to value the exposure sports sponsorships drive from sponsors’ exposure on television broadcasts. In addition to analyzing TV ratings, I work on MLB and NBA sponsorship valuation data, and have built projections for teams on how the value of their sponsorships may change in the future.
Overall, my time at Nielsen Sports has been focused on analyzing data to provide insights on sports fans – whether we are looking at how fans consume sports on television, or how a sponsor’s sign on a field/court will resonate with those fans, it’s all about quantifying the sport business. I’m thankful to have had the opportunity to work on analytical projects at SU to spark my interest in the field, and am excited to see more students involved in this field with the new Sport Analytics degree program.
SPM ’14, Basketball Operations Manager, The Neustadt Group
When I first enrolled in Sport Management at Syracuse University, I knew I wanted a job in sports, but didn’t know exactly what career path I would take in such a competitive field. Today, I’m happy to say I found my niche in the industry, and can thank the SPM program for preparing me for my professional career.
After graduation, I interned for Select Sports Group, a sports agency that represents NFL players such as Andy Dalton and Jordy Nelson. I then transitioned to a full-time role with PFS Agency, a boutique firm based in my hometown of Baltimore. My experience at these firms put me in a great position in October 2016 to land my current job as a basketball operations manager at The Neustadt Group, a sports agency representing the careers of professional basketball players in Rockville, Maryland. Some of our clients include Dragan Bender (Phoenix Suns), as well as Boris Diaw and Shelvin Mack of the Utah Jazz.
The Neustadt Group has only four full-time employees, meaning I have a wide range of responsibilities and the opportunity to be heavily involved in our day-to-day operations. My main responsibilities include assisting with recruiting prospective clients, preparing rookie clients for pre-draft workouts, and statistical analysis and contracts/salary cap research for free agency. Additionally, I research and negotiate marketing/endorsement opportunities and assist clients with off-the-court issues.
The strongest advice I can offer to current SPM students is to be proactive in both networking with industry professionals and securing summer internships. Word hard to find an ideal senior Capstone. My internship and Capstone experiences were pivotal to my career development, and the SPM Department provided me with great resources throughout my four year at Syracuse.
SPM ’13, Sales Analyst, AEG Los Angeles
Andrew Arrospide began working at the Anschutz Entertainment Group (AEG) in January 2014 as a Partnership Sales Analyst in the Global Partnerships Department.
His main duties are to complete brand audits, prospect potential partners, create sponsorship proposals, assist in activating and managing partner accounts, plus coordinate administrative duties and manage relationships with customers.
“I’ve been fortunate enough to be part of a few meetings with prospective partners,” he said. “Being exposed to those meetings has taught me a lot about the amount of work that goes into each sales pitch.”
Arrospide was part of Sport Management’s Los Angeles Immersion Trip in 2011, which he said provided him valuable networking experience and professional contacts in the sport industry.
“I was lucky enough to be a part of the first LA Immersion Trip, during my sophomore year at Syracuse. It was a great decision for me, as it became a part of my story to prospective employers during my search for a capstone. The advice we were given by the many executives on the trip will go a long way in helping me to grow my career,” he said.
Arrospide said his senior Capstone experience with AEG prepared him for his current role with the company.
“There’s nothing greater than having real work experience under your belt going into the job hunt,” he noted. “Completing a capstone, and having experience enables you to hit the ground running once you’re accepted into your first job.”
Arrospide says working in Los Angeles also has its perks, since Hollywood is not far away. “Yes, when working in this industry, you’re fortunate enough to meet sports and entertainment celebrities,” he said.
Arrospide is looking toward a bright future. “In 10 years, I see myself being successful, hopefully leading and growing a team of younger executives. I hope to have gained a strong knowledge of the industry. I see myself being hungry for continued success,” he said.
He likes to quote Vince Lombardi when talking about life in the sport industry: “Winning means you’re willing to go longer, work harder, and give more than anyone else.”
But Arrospide also has some advice for current Sport Management students: “Network and develop strong relationships with people in the industry. They say your network is your net worth. Always put yourself in the best possible position to get the job by protecting your brand. You must intern, volunteer, work hard, and work smart. Always put your best effort into everything you do. Develop strong habits. Find a mentor. Find ways to grow and develop your brand,” he said. “Always remember, that people are watching you, so make sure you’re consistently establishing a great reputation.”
SPM ’13, Event Manager, Cross Insurance Center
Jake Berkowitz ’13 is an event manager at the Cross Insurance Center in Bangor, Maine. The center, which opened in the Fall of 2013, is a Global Spectrum-managed venue and home to the University of Maine basketball teams.
Berkowitz is responsible for planning, coordinating, and implementing all aspects of an event at the multi-purpose facility, which features an arena and a convention center under one roof. With college and high school basketball games, concerts, Broadway-type shows, expositions, trade shows, and more, every day and every event provides a new challenge.
Berkowitz said his professional success, up to this point, can be directly traced back to his four years in the Sport Management program at Syracuse University. He stressed the importance of networking, from the first day he arrived at SU until graduation day and said he gained as much experience as possible, following the advice of professors and advisors in the Sport Management Department.
“Although, sometimes hearing the same thing over and over again could get frustrating, I made sure to listen to their advice and take advantage of the opportunities that were made available to me, Berkowitz said.
Networking and experience led him to the Cross Insurance Center. During his time at Syracuse, Jake worked at the Carrier Dome in event operations, in the Athletic Department, and volunteered for the SU football team.
“Working with the SPM Club Charity Auction was a valuable learning experience and sparked my interest in event management,” he said. “Having a vital role in the 2010 and 2011 auctions, as the inventory committee chair, I learned what it takes to put on an event from start to finish. That firsthand experience has helped me out tremendously in my current event manager role.”
“Sports has been a passion of mine forever, but working in sports became my professional career goal throughout my four years at Syracuse University,” he continued. “This goal became more realistic with my Senior Capstone, when I was the event management intern at the Wells Fargo Center in Philadelphia, also a Global Spectrum management facility. That internship opened all sorts of possibilities. I was hired, in part, at the Cross Insurance Center because my supervisor knew I had the skill set for this position and put in a good word on my behalf. This is a perfect example of who you know and what you know being important, but also about who knows you and will support you.”
SPM ’13, tournament services coordinator, PGA’s Cadillac Championship
After graduating from Syracuse University in 2013, I’ve spent three years working for the PGA Tour as the tournament services coordinator for the World Golf Championships-Cadillac Championship in Doral, FL.
I was offered the position after I completed my Senior Capstone with the Tournament and began working full-time right after graduation. Initially, I was not interested in working in the golf industry, but after going on the SPM in LA Immersion trip and getting a behind-the-scenes experience at a PGA Tour event, I found that golf could offer a lot of development for an aspiring Sport Management professional.
In the last two years, I’ve had the opportunity to work with some of the best professionals and sponsors in golf. While at the Cadillac Championship, I’ve overseen the coordination of the volunteer program, the social and digital media channel, and internship programs for the tournament. I was also a part of one of the first executions of after-hour events at a PGA Tour tournament.
I’ve had an amazing experience at the PGA Tour and have truly enjoyed working in professional golf. I encourage current students to think outside of the box when considering a specific career in sports. You never know where you may end up and how much fun you might have.
SPM ’13, sponsorship associate, Team Epic
Since graduating in 2013, I’ve spent the last three years at Team Epic, a sports, entertainment, and lifestyle marketing agency in Westport, CT. I joined Team Epic’s Trainee Program in July 2013 and my current role is as an associate in our Sponsorship Strategies and Activations group supporting AT&T and Wells Fargo account teams. I assist clients to manage relationship with sports and entertainment properties, execute activations around key events, and provide guidance for clients to best capitalize on sponsorship opportunities. I’ve worked on sponsorships with Major League Soccer, U.S. Soccer, the PGA Tour, and AEG as well as various colleges and universities.
One of my proudest moments came last summer when I was selected to participate in the Route 500 leadership development program for Team Epic’s parent company Dentsu Aegis. Through this program I’ve had the chance become involved in accelerated training programs as well as mentorship and networking opportunities across one of the leading holding companies in the marketing and advertising industry.
Coming through the Sport Management program at Syracuse University provided me a great foundation. Among the most important lessons instilled in me were the importance of networking (which led to my opportunity to interview at Team Epic) and the value in always asking questions and learning from those around me.
SPM ’12, corporate marketing manager, Legends
Upon graduation, I started my career as a sales supervisor at Paragon Sports, the largest sports specialty store in New York City. I then shifted to social media coordinator and was promoted to social media manager. I not only told our story via social media but expanded my digital media, advertising, and marketing skillsets. That eventually led me to become the social media and marketing manager. I loved going to work every day, but I always had an interest in working for a sports team rather than in retail.
I networked and connected with colleagues and eventually landed a role with the Philadelphia 76ers as a brand marketing manager. It was exactly what I wanted to do. I led our rebranding campaign and managed the No. 1 draft pick program. But something didn’t feel right. I didn’t have a close relationship with the city of Philadelphia and my life outside of work took an unexpected toll. Living in an Airbnb for a year made me realize Philly wasn’t the city for me.
Through networking, I learned about a role at Legends and knew it was a perfect place for me to make an impact in both the sports and entertainment industry. More importantly, it was opening offices in my hometown of New York City.
In July 2017, I started as a corporate marketing manager at Legends, a holistic agency that specializes in global planning, global sales, and hospitality for the sports, entertainment and attractions industry. I oversee and plan marketing strategies and creative development for our 70-plus clients, including One World Observatory, Prudential Center, Golden 1 Center, Notre Dame, Yankee Stadium, and AT&T Stadium, among others. I also help with driving marketing initiatives within corporate as well as working closely with our vice president of business development to pitch for new business. One of the best part is bringing in new talent from interns to entry-level positions. Across the board, I am proud to say that Syracuse alumni are representing very well at Legends.
SPM ’12, marketing associate, DraftKings, Inc.
I began working in the online acquisition and digital marketing/media department in the New York City office of DraftKings, Inc., in March 2015. DraftKings is an industry leader in the Daily Fantasy Sports sector in both the United States and Canada.
My job is divided into two main categories: affiliate marketing and creative asset management. This includes working with the digital affiliate partners on a daily basis to promote DraftKings and its contests, as well as managing the creative assets, or banners, for large digital advertising partners.
My career in the sports industry began in the Fall of 2012 when I completed my Senior Capstone at the YES (Yankees Entertainment and Sports) Network in the communications/public relations department. I then spent six months at Team Epic in Norwalk, CT, as a trainee in the corporate event and meeting planning department. I worked with clients such as FedEx, Charles Schwab, and AT&T, while also attending the 2013 NCAA Men’s Final Four and the 2013 NFL Draft.
I also worked as a marketing assistant at the Breeders’ Cup World Championships, assisting with events and digital marketing, as well as being the lead on various corporate and marketing partnerships. I helped to execute both the 2013 and 2014 Breeders’ Cups at Santa Anita Park in Arcadia, CA.
Completing my Capstone at the YES Network was a game-changer for me. I was given such immense responsibility as a college student, which prepared me for what the future holds. To this day, the vice president of communications at YES is still my go-to for advice and mentorship regarding my career. If not for the Capstone opportunity and the networking skills taught in the SPM classes, I don’t know if I would be where I am today.
SPM ’12, recreation guest experience manager, Walt Disney World
I never would have believed that my first official business card would have a picture of Mickey Mouse on it. But here I am, five years after graduating from Syracuse University, working for the Mouse himself.
Tired of Syracuse winters, I applied and was accepted into Disney’s College Program, and later, its Professional Internship Program. I thought I would work at Disney for six months and go home with a great start to my resume. During my internships, I learned about the ESPN Wide World of Sports Complex and runDisney. Suddenly, I knew I was not going to be spending just six months at Disney World.
I started out working meet and greets at ESPN and runDisney in my quest to move from Main Street USA to Disney Sports. Hard work and networking then landed me a role at Disney Sports as an ESPN event changeover cast member.
SPM professor Michael Veley’s words of wisdom echoed in my head as I continued to network at runDisney, which led to me becoming an endurance event coordinator. This role made me part of all the processes needed to create, execute, and enhance runDisney races, at both Walt Disney World in Florida and Disneyland Resort in California.
During my time at runDisney, I was selected for Disney’s Emerging Leaders Program, something only about 700 of the 70,000 cast members had been chosen for. I learned Disney’s style of management during a two-month program, which led to my current role as a recreation guest experience manager at the Contemporary Resort. I oversee the pool, lifeguards, marina, children’s activities, the community hall, and specialty cruise operations for the resort.
Disney has given me so many opportunities in the past five years, and still holds so many more. I can’t wait to see where the next five years take me with the company.
SPM ’11, manager, volunteer systems, Special Olympics Southern California
When I walked onto the SU campus in 2007 I did not have a clear idea of where I wanted to land in sports. I only knew I had a desire to be in the industry and was open to try just about anything. During my time at SU, I worked with amazing non-profit organizations, and my experiences shaped my career path in the non-profit sector of sports.
After graduating in 2011, I enrolled in graduate school at California State University Long Beach. During that time, I completed an 18-month internship with Special Olympics Southern California as a regional sports management intern. I worked with the Los Angeles staff to coordinate all aspects of competition, from athlete and coach registration to on-site volunteer management and awards presentations. I immediately knew this was an organization I wanted to be part of long term.
In April 2013, I was hired as the coordinator for the Los Angeles Region’s volunteer services. Since then I’ve been promoted to manager of volunteer systems. In my current role, I oversee all of our online volunteer platforms, including the online registration system, background screening process, and online trainings. I also work with regional managers to support them in their efforts to recruit volunteers.
Working for Special Olympics Southern California has changed my perception of people with intellectual disabilities. At first, I thought my presence would help our athletes, but in all actuality, they have helped me. They have taught me no matter what your ability level is, you should always strive to be the best. Being part of this amazing organization has helped shape the best version of me. Our athlete oath is, “Let me win. But if I cannot win, let me be brave in the attempt.”
My Special Olympics Southern California family has taught me to be brave in everything I do and I am looking forward to many more years of bravery and success.
SPM ’11, Sports Editor, The Topps Company
Andrew Diamond ’11 is a Sports Editor for The Topps Company in New York City. His day-to-day responsibilities range from brand marketing and social media management to baseball card design/content orchestration.
Diamond, who started working at Topps in 2013, works on a four-person marketing team for the Bowman Baseball brand, a Topps-owned brand that produces baseball cards every year with a heavy emphasis on top MLB prospects and rookies.
Prior to his current role with Topps, Diamond worked in brand marketing/hospitality with Octagon, in Media Sales with Fox Sports Network, and in video production with MLB.com. While in those roles, he longed for a job that would utilize his vast knowledge of baseball players and statistics, while also incorporating his passion for new product ideas and marketing initiatives.
He says he continues to gain experience in social media, brand marketing, and licensing. He manages a twitter handle (@BowmanCards), which conducts weekly contests/giveaways, and promotes the Bowman Baseball brand. He plays a role in selecting which players make it into each product, while also assisting the licensing team with autograph signings and scouting new talent
After a year at Fox Sports, he realized that media sales wasn’t for him, and pondered how he could transition into something that he loved. He remembered his freshmen year at SU, when he decided to get involved with Synercuse, the SPM Club’s Charity Auction, and Syracuse-Steiner Collectibles.
“It gave me confidence, and most importantly an open mind,” Diamond said.
He said he then realized he didn’t have to do things conventionally and opted to reboot his young career by starting over in a new field and new environment. He left Fox Sports to take a part-time job in video production at MLB.com, while also coaching his high school baseball team. Andrew loved baseball, and wanted to pursue a career that incorporated his vast knowledge of the game. After spending eight months at MLB.com, he landed at Topps.
Diamond said he wakes up every morning excited for work and for what his future might hold. Without the lessons he learned as an SPM major at Syracuse, Diamond said he is certain he would be in a job that wasn’t the right fit. He said his Sport Management education gave him the drive to take risks and do something out of passion and not necessity.
SPM ’11, executive director, Leveling the Playing Field
Four years ago, I founded a nonprofit called Leveling the Playing Field, whose mission is to improve the opportunity for low-income families to get involved in youth sports through the donation of used/excess sporting equipment.
After spending three seasons as an equipment manager with the Syracuse University football program, I was bothered by the volume of equipment given to athletic programs for free, and in turn the waste of sporting equipment, not just on the college level, but on the recreation level as well. Aware of the decline in youth sports and the role equipment costs play in that trend, I decided to pursue a career based around reversing this trend.
Every day, I communicate with various sources of donated sporting equipment from collegiate athletic departments, youth sports leagues, and families. I continuously work within the community to expose our equipment program within undeserved communities to drive demand for donations. Every week we donate thousands of dollars worth of equipment to Title I Schools, Recreation Centers, youth/after-school programs, and neighborhood sports teams. Through funding from local foundations, and businesses, including the Washington Nationals, USTA, US Soccer Foundation and numerous other sports organizations, we will have donated more than $1 million worth of product by the end of 2015.
In four years, we have gone from operating out of my parents’ basement, to a vacant dance studio, to now outgrowing our 4,000-square-foot warehouse. Currently a nonprofit in the Washington, D.C./Baltimore area, we are expecting to begin opening multiple locations across the country by the end of 2016.
My experience in the Sport Management Department taught me the value of networking. As a result, I have been able to build a strong network which has helped Leveling the Playing Field continue to grow at this pace. It will no doubt be that continuously growing network that will allow us to become a nationwide organization that we hope will shake up the manufacturing and youth sports industries.
Mike KravecSPM ’10, event manager, Feld Entertainment
I never imagined when I graduated from Syracuse University that my career would take me to so many places around the United States and even around the world. At Feld Entertainment, I have been able to combine my passion for live events with my love for travel. As an event manager for Monster Jam, based out of Palmetto, Florida, I produce motorsports events for fans all over the world. With more than 150 events annually, there are no limits to the places I will be able to see.
During my time at Syracuse University, I was fortunate to stumble upon my love for event management while trying to earn money doing changeovers at the Carrier Dome. I was fortunate to work for Carrier Dome Operations Manager Pete Sala, who offered me a full-time job upon graduation. I quickly found how rewarding it can be to work for your alma mater. After leaving SU, I worked for Chuck Steedman and AEG at the XL Center in Hartford, Connecticut, and the Sprint Center in Kansas City, where I managed major concerts, sporting events and family shows. I was able to work for an excellent company while exploring the country. Working for both Pete and Chuck provided an invaluable foundation for my career.
Looking back, I cannot believe the opportunities I have had in my career thus far. Working in the live event field, no two days are the same and you never know the challenges you will face. I lean heavily on my education and the real-life experiences that are taught in the classroom. No matter where I am putting on events, I am always proud to tell people that I went to Syracuse University.
SPM ’10, group sales manager, Boston Celtics
My career with the Boston Celtics started in the Fall of 2009, when I completed my senior Capstone with my hometown organization. Growing up near Boston, my parents had season tickets and my sisters and I all took turns going to games and acting as ball girls for the team.
After graduating from Syracuse University in 2010, I moved to Kansas City to live closer to my oldest sister and experience a different part of the country. After working in an administrative position for an insurance brokerage for almost two years, the Celtics approached me about a position in the group sales department as an account executive.
Over each of the past three seasons, I have achieved over $1 million in group ticket sales revenue. I owe much of my success to my mentors across the Celtics organization as well as my education in the Sport Management program at Syracuse for preparing me to work in this industry. I remember projects I worked on in classes at Syracuse, and how similar they are to what I’ve experienced in the real world – from sales to communications to law.
In November 2014 I was promoted to the newly created Group Sales Manager role, where I now oversee five members of the department. I’m excited to teach the newer account executives about sales. I enjoy the relationships I’ve built with clients. Groups are unique because most of the time they are only coming out for one game, so everything on that night needs to be perfect. Game nights are hectic – running around the arena to meet clients, executing Fan Experience packages on the court, and resolving any issues.
On a wider scale, my responsibilities as group sales manager include planning themed nights, motivating account executives to hit sales goals, executing special events, and developing new and exciting packages to sell to groups. Outside of work, I’m training for my second half-marathon as a fundraiser for the Crohn’s & Colitis Foundation of America.
SPM ’10, marketing manager, InsideSEG
Managing and allocating more than 400 tournament badges by six-digit serial number for the 2014 PGA Masters may sound like a daunting task, but it is “par for the course” in event management for SPM alum Stacie Gerstel ’10, who is a marketing manager for InsideSEG, a CAA Sports Company.
“When our staff on-site at the Masters yells out the six-digit serial numbers to ensure they are allocated to the proper guests, who start arriving at 6 a.m., we call it ‘Badge Bingo,’ ” Gerstel said. “When working 18-hour days, I’ve learned you have to make some of the more mundane tasks a little more fun.”
Pairing her SPM major with a marketing minor, Gerstel completed her Senior Capstone at Inside Sports & Entertainment Group in the Spring of 2010, where she spent much of her time under the tutelage of InsideSEG partner Jim Zissler ’01, ultimately parlaying her Capstone experience into a full-time role upon graduation.
InsideSEG creates and sells customized experience packages to the most in-demand sports and entertainment events worldwide. Gerstel’s day-to-day tasks are dependent on which major sports and entertainment events are taking place at the time, largely focusing on inventory management, building and managing client programs, and shipping logistics.
“My favorite part of working for InsideSEG is traveling to the major events and managing it from start to finish,” she said. “It allows me to see every aspect of what goes into producing these client programs and gives me the responsibility to meet and exceed clients’ expectations. I experienced my first trip to the Masters during my Capstone, and it taught me so much in a short amount of time. This on-site exposure gave me the confidence to manage these events.”
Gerstel credits her education at SU, specifically the guidance of the SPM faculty, for helping her accomplish so much in her career. Traveling to different countries through the Olympic Odyssey program gave her a window into being on-site for events, which she has continued at InsideSEG with the management of events at Wimbledon, the Super Bowl (in Indianapolis, New Orleans, and New York), multiple awards shows in Hollywood, and corporate events.
In February of 2014, Inside Sports & Entertainment Group was acquired by the largest sports and entertainment agency in the world, CAA Sports. She was given the opportunity to train SPM Class of 2014 graduate Meg Mankowski, who finished her Capstone with InsideSEG in May 2014, and is now a full-time InsideSEG team member.
Gerstel’s advice to current SPM students and graduates is, “If you believe in something, stick with it. There are going to be many bumps in the road, but if you manage your time and work toward a goal, your hard work will be worth it.”
SPM ’10, production coordinator, ESPN
Syracuse University dual major with Newhouse and Sport Management. Capstone and first job at ESPN. Dream scenario, right? Not so much. Life in the real world was definitely an adjustment, as my career was at a crossroads only one year into my tenure at ESPN. I got in some trouble and was suspended from work for a week.
After receiving my suspension, the first person I called was Laurie Orlando, who at the time was senior vice president of ESPN’s Talent Office. She pioneered my senior Capstone and has been a great mentor ever since. When I need life advice or guidance, I know I can count on her. I told her everything that had happened. She knew I was in trouble, but at no point did she judge me.
A few months later, SPM professor Michael Veley reached out to me to set up lunch because he was visiting ESPN’s campus. I was hesitant. He was the reason I was at ESPN. I didn’t want to let him down. When I was deciding whether to declare a dual major with Sport Management, the belief professor Veley had in me gave me the confidence to pursue it and my dreams of working at ESPN. How could I tell him I was suspended from work and almost got fired? At the lunch, I told him everything. He said, Aneesh, I still believe in you.” At that point, I knew I had to make things right and fight to keep my place at ESPN.
Three years after my suspension, I was promoted to production coordinator, managing the logistical aspect of production for Major League Soccer, U.S. Soccer, and UEFA Tournaments. The promotion was special because I feel like I learned from my mistakes, moved past them, and become a better professional. I have tried to fix the things I can control. What keeps me going is the belief and confidence my mentors like Laurie Orlando and professor Veley have in me.
SPM ’10, senior editor, FloSports
A 2010 SPM graduate, I’ve transitioned from a tennis player to a tennis media specialist. After coaching for a few years, I left the court and worked behind the scenes on the business side of the sport I love.
I am currently the senior editor of FloTennis at FloSports, a livestreaming sports media company in my hometown of Austin, Texas. I am the primary content creator, as well as having oversight of freelance writers, videographers and our social media team. Being able to bring more eyes to the competitive world of collegiate tennis gives me pride and satisfaction.
One of the biggest thrills working in live sports is recognizing greatness as it happens. During a national championship event, I was able to quickly identify, clip, and upload an exciting point, which caught the eye of ESPN’s “SportsCenter.” That evening, “SportsCenter” featured the clip, bringing college tennis to the segment for the first time in a decade.
Prior to this role, I worked as a marketing and events coordinator at Cliff Drysdale Tennis Management, which runs more than 30 tennis facilities worldwide. I was part of a multitude of projects, which helped to build my skills in order to reach the next level in my career.
The skills I learned at Syracuse University in the wide variety of Sport Management classes allowed me to be versatile in my professional career. In the current job climate, it’s important to acquire as many skills as possible, especially when starting out. You never know where those skills may lead you!
SPM ’10, ticket operations anager, Oakland Raiders
Chris Sotiropulos is the ticket operations and game-day services manager for the Oakland Raiders. He oversees the customer service staff on game days, acts as an NFL liaison for the Fan Code of Conduct and works closely with AEG, which operates the Oakland-Alameda County Coliseum in regard to game-day security and operations.
His path to the Oakland Raiders started as freshman at Syracuse University and getting his foot in the door during a summer internship in 2007. After three years of working as a summer intern, he was hired full-time as a member of the Raiders’ ticketing staff managing digital marketing. Through a series of changes within the organization, his role has adjusted in many ways and he has been in his current position for about a year.
Sotiropulos credits his success of landing a job with the Raiders to many of the lessons he learned while studying at Syracuse University. “After being involved with the Sport Management Charity Auctions for four years, I knew that working events was always something I was passionate about. Being able to work so closely on the auctions really gave me the necessary skills to learn more about event management,” he said.
Sotiropulos took that passion to a new level during his Senior Capstone with the 2010 NCAA Men’s Basketball Regional Tournament in Syracuse, where he worked closely with the Syracuse University Athletics Department to assist with all aspects of the Sweet 16 and Elite 8.
“To have had the opportunity as a student to work a major sporting event will be something I cherish for a long time,” he said. “It was an unbelievable experience that helped me grow significantly as a professional.”
Sotiropulos mentors current SPM students about what it takes to get involved in the sports industry. He encourages sport management majors to begin networking early and reaching out to as many industry professionals as possible.
SPM ’09, group sales account executive, Cleveland Indians
Matt Gay, SPM ’09 and former treasurer of the Sport Management Club, works for the Cleveland Indians as an account executive in their Group Sales Department. His focus is on selling group tickets and suites from both a new business perspective and maintaining established relationships; from large corporate events to smaller niche markets.
Gay began his career with Octagon Sports Marketing in Atlanta. He completed his senior capstone project with Octagon the summer after his senior year and was immediately hired on for six months as an event coordinator on Octagon’s Home Depot account, handling the onsite activation for ESPN College GameDay.
“It was the best job I could have had right out of college, being able to travel throughout the country and learn constantly,” he said. Through this experience, Gay was able secure a marketing traineeship with the Atlanta Braves in 2010, managing their mobile marketing activation and working on a season-long trainee ticket sales project.
After the 2010 season, he acquired an inside sales position with the San Diego Padres before accepting a promotion to his current role with the Cleveland Indians in 2012.
“It is very important in the sport industry to get outside your comfort zone, take on new experiences, build your own network and not be afraid to relocate,” Gay said.
While working with the Padres, he met his future wife, Joanna Halls, a 2011 graduate of Indiana University. After Gay proposed October 2012, Halls was able to secure a position with the Cleveland Cavaliers in their Premium Service Department. They got married on October 12, 2013, in Rochester Hills, Michigan.
SPM ’09, director of business evelopment, Relativity Sports
Nick Martin is the director of business development for Relativity Sports in Los Angeles. In addition to his daily role of helping to manage the activities and operations of the agency, Martin works across each of the three primary athlete representation divisions (NBA, NFL and MLB) and participates in strategic initiatives, partnerships, multi-level marketing campaigns, client management, social media activations and entertainment ventures.
Prior to his position at Relativity Sports, Martin was director of college basketball and recruiting for a boutique basketball agency in Los Angeles called Rogue Sports. In the summer of 2012, he helped to lead the integration of Rogue Sports, SFX Baseball and Maximum Sports Management into the newly formed Relativity Sports and recently did the same for NBA agent Dan Fegan and his basketball practice.
“Getting your foot in the door is the hardest part of the sports industry, in my opinion,” Martin said. “I was extremely fortunate that I had a relationship with a business manager who happened to represent an NBA client that was represented by Rogue Sports. I was looking at the right time and in the right place because Rogue Sports expanded. Without him, there was probably no way I would have secured the opportunity I did.”
Martin explains, “You have to network. Think of everyone you know who may have contacts in the industry or who may know someone in the business and ask if they are willing to make a call for you. I’ll help any SPM alum as best I can. Look me up on Linkedin.com.”
SPM ’08, account manager, Kroenke Sports and Entertainment
I have worked for Kroenke Sports & Entertainment (KSE) since completing my Sport Management senior Capstone with the company in 2008.
KSE is the umbrella company to a multitude of properties. In the Denver market, it is known for our four professional sports teams (NBA, NHL, MLS, NLL) and accompanying venues, Altitude TV, AltitudeTickets.com, and the most recently acquired Altitude Sports radio.
In 2008, I moved to Denver to complete my Capstone as a Partnership Marketing & Media Sales intern, and quickly fell in love with Colorado and made the choice to officially call it home.
Upon graduation, I was hired into the inside sales program, which sold season-ticket packages for the Denver Nuggets and Colorado Avalanche. I contacted current and past season-ticket holders, as well as discovered new prospects.
Four months later, I was promoted to an account executive for the Colorado Mammoth. This position not only allowed me to sell for another one of our teams, but also be responsible for season-ticket services and group sales.
In September of 2013, I found my way back into our Partnership Marketing & Media sales group as a coordinator. My main responsibilities included overseeing our internship program, corporate gifting, and the planning and execution of all major client events. I interacted with many different partners and saw behind the scenes how we serviced these clients. Planning events for clients included a yearly “Meet the Team” party for the Nuggets, an Avalanche “Paint the Ice” party, multi-team events, and playoff implementation.
In March 2016, I was promoted to an account manager and now manage over $2 million of client assets. Having the ability to activate across all of KSE’s teams and platforms truly makes every day and account different.
Outside of work, my new puppy, Otto, keeps me very busy.
SPM ’08, senior manager, Turner Sports Digital
At Turner Sports, I work with our salesforce to develop pitches for digital advertising within the March Madness Live streaming app, as well as NCAA.com, Bleacher Report and social media platforms for current and prospective clients. Because of Turner’s commitment to content and technological innovation, the 3½ weeks of NCAA March Madness have evolved into a cultural phenomenon consumed by more than one-third of the American digital population (81.5 million people). I have also been charged with developing similar opportunities for the PGA Championship and Ryder Cup as part of Turner’s partnership with the PGA of America.
Before joining Turner, I spent two years in video licensing with T3Media, where I worked with a sales team that consulted with clients looking to acquire the rights to use sports video footage in commercials and programming. I enjoyed building a business, and greatly benefited from pivoting into a major growth area within sports.
My career began in the event world (as a road warrior) with Octagon, where I received a crash course in the consumer passion point that is live sports. My time working in sports media and marketing has already given me many unique experiences. Witnessing Clint Dempsey’s opening World Cup goal against Ghana in Brazil last summer tops the list. I am thankful that my job allows me to be involved in today’s digital revolution, and helps shape how we all consume content across sports and other facets of our lives.
SPM ’08, owner and trial attorney, The Law Offices of Heather A. Widell
When I transferred into Sport Management as a sophomore, I had very little idea what to expect out of the program, but I must admit I had visions of Jerry Maguire in my head. I always played sports competitively throughout my life but in college that changed as I realized I had no hope in going pro in any of my athletic ventures.
I did still crave the competitive nature, the thrill of the game, the challenge, that all go hand-in-hand with sports. “Syracuse athletics are top notch,” I assured myself, “I’m sure this program will sculpt me into a fierce super sports agent.” And I began my career in SPM.
At some point during my senior Capstone, reality kicked in and I realized to be an agent I would need to further my education and attend either business school or law school. I chose law school. And about 10 minutes into my first law class something clicked: I didn’t want to be an agent at all. Managing the lives and contracts of diva athletes sounded like a nightmare. Had I wasted all my training at Syracuse? What would I do now? But then it hit me; with the skills I cultivated in the SPM program, law school could still provide me with a connection to my competitive spirit: I would become a trial attorney.
I redirected my law school focus on trial advocacy and the courtroom became my playing field. I passed the bar exam and in August 2014, I began working for a small criminal defense law firm. My life suddenly turned into episodes of “Law & Order.” And I loved every second it. I now own that law firm (my boss sold it to me after he was appointed to be a judge) and I took over 150 clients, as well as the attorneys and staff in the office.
I know that I could not have gotten to where I am today without the support and skill sets I gained in the SPM program at Syracuse. So while I may have chosen a different career path than most who graduate from SPM, I still have sports in my life. Trial law is my sport … and I’m here to win the game.